AI-Driven Lawn Care Automation

The client had a high drop-off rate (72%) at the pricing stage of their sales funnel but no visibility into why. Their automation workflows were configured by gut feel, and the checkout experience had 11 steps with zero A/B testing infrastructure in place.

We integrated a full behavioral analytics stack — Hotjar for session recordings, Mixpanel for funnel analysis, and Facebook Pixel for attribution. The data revealed 3 specific friction points. We redesigned those steps, reduced the checkout to 5 stages, and implemented HSTS security headers to display trust signals to hesitant users.

The funnel optimization delivered a 44% uplift in trial sign-ups within 3 weeks — without changing the product or pricing. The behavioral data suite is now the client's permanent product intelligence layer, informing every subsequent feature decision.